Ben’s focus is on supporting energy clients to transform their cost base and the delivery of organic and inorganic growth through M&A activity. He also takes an active role in our Market Insights practice, creating market intelligence that helps our clients make more informed business decisions.


His recent work includes business model evaluation and scenario analysis of a challenger brand to establish a strategy that would lead them to profitability within two years. He was also the lead adviser for a large B2B market transaction, as well as for a ‘disruptor’ brand’s acquisition of another supplier.

Ben holds a first-class bachelor’s degree in finance and economics from the University of Lancaster and a master’s degree in finance from the University of Durham. Before joining BFY, Ben’s previous career was in investment banking, which saw him hold roles at Legal and General, Lloyds, Nomura, and HSBC.

Ben Bugg

Principal of Strategy and Transaction Advisory


  • Strategy

  • Transaction Advisory

  • M&A

  • Market Insights