Privacy Policy


We understand your privacy is important to you and that you care about how your personal data is used. We keep our privacy policy under review to ensure it is up to date. This page will always show our latest policy.

The purpose of this policy is to explain to you what personal data is collected through ("Our Site"), how we store it, the purposes for processing it, and when we will delete it. You will be deemed to have accepted and understood this policy through your choice to continue to use the website and/or submit your personal data to us.

This privacy policy was last updated on 30 August 2023.

1. Who are we and what does this policy cover?

This privacy policy applies to BFY Group Limited (05068284) and/or its affiliates ("BFY Group", "we", "us", "our"), registered in England and Wales, at 51 Stoney Street, Nottingham, England, NG1 1LX.

This policy applies only to your use of Our Site. Although Our Site may contain links to other third-party websites, our linking to them  does not imply any endorsement and each third-party operates independently under its own privacy policies which we advise you to review.

We have an appointed Data Protection Officer ("DPO"), who oversees this policy and any questions in relation to it. If you do have any questions or queries regarding this policy, please contact us at for the attention of DPO.

2. What data to we collect?

Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below:

Personal data

How we may collect the data

Identity Information, including names and titles

Our contact us form, website enquiries, job applications, and subscribe form

Contact information, including email addresses and phone numbers

Our contact us form, website enquiries, job applications, and subscribe form

Business information, including business name and job title(s)

Contact forms, enquiries, job applications, client due diligence.

Standard Technical information, including IP address(es); browser types and versions; device makes and models; time zone settings; screen resolutions; and operating systems.

Google Analytics (GA) Tag(s)

LinkedIn Insight Tag(s)

HubSpot Tag(s)

Standard Visitor Behavioural information, including the full URL; referrer URL(s); page response times; length of visits to certain pages; page interaction information (scrolling, clicks and hover-overs); and methods and paths used to leave the page(s).Google Analytics (GA) Tag(s)
LinkedIn Insight Tag(s)

HubSpot Tag(s)

3. How do we use the data?

What We Do

What Data We Use

Our Lawful Basis

Communicating to you

Identity, Contact, Business, Technical, and Visitor Behavioural information.Providing you with information pertaining to the services we provide you, or services you have previously expressed interest in.
Supplying you with information by email that you have opted-in to.Identity, Contact, Business, Technical, and Visitor Behavioural information.Providing you with information pertaining to the services we provide you, or services you have previously expressed interest in.
Analysing website usageIdentity, Contact, Business, Technical, and Visitor Behavioural information.Improving our website and service offering to be more relevant to Our Site users.

We may also use your personal data for marketing purposes where you have opted-in or have previously expressed an interest in our products and services and have not opted out. This may include contacting you by email, telephone, text message or post with information, news, and offers on our services. You will always have the opportunity to opt-out.

We will never share your personal data with third parties for their direct marketing purposes.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose.

4. How long will you keep my personal data?

We will not keep your personal data for any longer than is necessary.

We may retain your personal data as long as you continue to use our services, or as is permitted and/or required by law. We may delete your personal data by request, but it may remain in archive form for an additional period of time for legal, tax or regulatory purposes or for legitimate & lawful business purposes.

5. How and where do you store or transfer my personal data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions:

  • If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this privacy policy.
  • In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation.

6. Can I access my personal data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 8.

7. How do you use Cookies?

A Cookie is a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. 

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for administering plugins. For more details, please refer to the table below. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the services offered through it.

The analytics service(s) used by Our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

8. How do I contact you?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

  • Email: Subject: FAO: Data Protection Officer;
  • Post: BFY HQ, 51 Stoney Street, Nottingham, England, NG1 1LX