Strategic insight to inspire decisions

We achieved our M&A strategy and met our growth target thanks to BFY's expertise and energy market connections.

Strategy & Commercial

Helping you to think ahead and resolve challenging issues

​Every board needs to decide what to deliver to which customers, how and when. In retail energy, opportunities are obscured by complexity, competition, and the pace of change.

Our clients turn to BFY to support strategy development because of our in depth knowledge of the energy market. We have the experience, expertise, and processes needed to deliver executable action plans to improve your profit margin.

We can help with:

  • Strategic Planning
  • Commercial Strategy
  • M&A
  • Transaction Advisory and Due Diligence
  • Financial Modelling
  • Compliance and Policy advisory
  • Market Scans and Feasibility Assessments
  • Go to Market Strategies


Know how you're performing, stay ahead of the competition

Our Energy and Water supplier Benchmarking study often confirms a case for change, or starts the conversation about why it's needed.

In the first year, our Benchmarking study typically:

  • Kicks off a strategic process – using real market comparisons to demonstrate the need to review current and future cost targets; or
  • Confirms directions of travel for existing strategic decision making through clear insights and recommendations

For example, some suppliers have participated in Benchmarking having decided on pursuit of a cost-leadership pathway. Cost Benchmarking then supported the target cost envelope and therefore the scale and ambition of transformation required.

Practical insight for positive action

Navigating utility markets

We're delighted to be trusted energy advisors to existing and potential energy retailers, as well as institutional and private investors. Tom Bromwich Director

Meet the Team

Our Strategy & Commercial experts

Ian Barker

Managing Partner

Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.

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Tom Bromwich


Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention.

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Matt Turner


Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.

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Zander Cleves


Zander specialises in change management and business transformation, delivering commercial insight to clients through financial modelling.

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Angela Tooley


Angela specialises in the creation and implementation of growth strategies, as well as supporting clients through special situations, with M&A advisory, restructuring, and crisis management.

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Interested in working with us? We’re here when you’re ready.

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