Strategic insight to inspire decisions


We achieved our M&A strategy and met our growth target thanks to BFY's expertise and energy market connections.
Strategy & Commercial
Helping you to think ahead and resolve challenging issues
Every board needs to decide what to deliver to which customers, how and when. In retail energy, opportunities are obscured by complexity, competition, and the pace of change.
Our clients turn to BFY to support strategy development because of our in depth knowledge of the energy market. We have the experience, expertise, and processes needed to deliver executable action plans to improve your profit margin.
We can help with:
- Strategic Planning
- Commercial Strategy
- M&A
- Transaction Advisory and Due Diligence
- Financial Modelling
- Compliance and Policy advisory
- Market Scans and Feasibility Assessments
- Go to Market Strategies

Benchmarking
Know how you're performing, stay ahead of the competition
Our Energy and Water supplier Benchmarking study often confirms a case for change, or starts the conversation about why it's needed.
In the first year, our Benchmarking study typically:
- Kicks off a strategic process – using real market comparisons to demonstrate the need to review current and future cost targets; or
- Confirms directions of travel for existing strategic decision making through clear insights and recommendations
For example, some suppliers have participated in Benchmarking having decided on pursuit of a cost-leadership pathway. Cost Benchmarking then supported the target cost envelope and therefore the scale and ambition of transformation required.
Practical insight for positive action
Navigating utility markets
We're delighted to be trusted energy advisors to existing and potential energy retailers, as well as institutional and private investors. Tom Bromwich Director

Meet the Team
Our Strategy & Commercial experts

Ian Barker
Managing Partner
Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.
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Tom Bromwich
Director
Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention.
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Matt Turner
Manager
Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.
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Zander Cleves
Manager
Zander specialises in change management and business transformation, delivering commercial insight to clients through financial modelling.
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Angela Tooley
Manager
Angela specialises in the creation and implementation of growth strategies, as well as supporting clients through special situations, with M&A advisory, restructuring, and crisis management.
View ProfileCase Studies
Celebrating our clients' success

Supporting a large supplier's transformation through challenger strategy and scenario analysis
Our client, a large Energy retailer, was looking for quantitative and qualitative analysis on how challenger energy suppliers operate. We delivered our insights and recommendations to the board using our modelling on the energy market, backed by the evidence gained through our benchmarking study.

Accelerated M&A process on behalf of a Senior Secured Creditor
We deployed our accelerated M&A team to conduct due diligence analysis of the domestic retailer, modelling the business, and customer book, at pace to prepare for all disposal options.

Wholesale trading analysis on challenger brands to increase gross margin
Our client, a large Energy retailer, needed deeper insight into how challenger brands bought wholesale energy, and to what degree this could be providing a cost advantage. We delivered a detailed report on the leading challenger brands’ wholesale market activity, helping our client change its own approach and increase its gross margin.

Latest News
Insight from Strategy & Commercial experts

Changes ahead for consumer standards – Reacting to Ofgem and FCA guidance
It's time for a shake-up in consumer standards. That's the key message from Ofgem after launching its Consumer Standards Statutory Consultation. New rules are being introduced which will have immediate implications for suppliers, as we approach another challenging winter for customers.

BFY Group supports LDC and UniHomes on their partnership to drive continued growth
We're really pleased to have supported LDC and UniHomes on their new partnership, providing advice on the energy implications of UniHomes' continued expansion. Our team delivered insight covering customer journeys, commercial arrangements, energy price scenarios, and regulatory risk management.

Dropping Prices - Rising Bills. Energy Price Cap Analysis.
Based on the latest update from Ofgem , the BFY Group team have modelled that prices will remain around £2,000 per year. The forecast £450 reduction in the headline rates won't be felt as a £450 saving customers pockets, this is because OFGEM have to articulate an annual value based on prices for a quarterly window.
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