Director
Tom Bromwich
Phone
07412 650448Specialisms:
- Commercial and pricing strategy
- Growth strategy
- Commercial excellence
As a Director at BFY Group, Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention. He helps clients to achieve sustainable revenue and gross margin growth.
Tom has extensive commercial experience across the UK Energy Market. He was most recently Chief Growth Officer for a Private Equity backed SaaS billing software scale-up, where he was responsible for leading international and domestic growth.
Prior to that Tom spent 9 years at Centrica, where he held a range of senior commercial roles in the UK B2C business including Head of Pricing, Head of Commercial and Sales Director. Tom's early career was spent with Bain & Company as a Strategy Consultant, primarily working across Energy, Utilities and Financial Services.
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Tom Bromwich
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Tom's Latest Insights
Video: Future of tariff innovation
There’s more insight on the future of tariff innovation in this video update from Tom Bromwich - Director and Strategy lead at BFY.
Energy Switching - A return to the Big Six?
A familiar pattern is emerging in the Energy market. Analysis of switching behaviour and market share shows a concentrated landscape, dominated by six large suppliers. This leads us to ask – have we returned to the market structure of the 2010s? And where does this go next?
BFY Group supports LDC and UniHomes on their partnership to drive continued growth
We're really pleased to have supported LDC and UniHomes on their new partnership, providing advice on the energy implications of UniHomes' continued expansion. Our team delivered insight covering customer journeys, commercial arrangements, energy price scenarios, and regulatory risk management.
Meet The Team
Our Strategy & Commercial Team
Ian Barker
Managing Partner
Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.
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Matt Turner
Manager
Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.
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Angela Tooley
Head of Private Equity, Real Estate & ESG
Angela specialises in the creation and implementation of growth strategies, as well as supporting clients through special situations, with M&A advisory, restructuring, and crisis management.
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Zander Cleves
Manager
Zander specialises in change management and business transformation, delivering commercial insight to clients through financial modelling.
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Our Results
Strategic options analysis for a mid-sized challenger
Our client, the Managing Director of a mid-sized challenger brand, was struggling to create a strategic plan and needed support to produce scenario analysis on a number of strategic options.
Supporting a large supplier's transformation through challenger strategy and scenario analysis
Our client, a large Energy retailer, was looking for quantitative and qualitative analysis on how challenger energy suppliers operate. We delivered our insights and recommendations to the board using our modelling on the energy market, backed by the evidence gained through our benchmarking study.
Wholesale trading analysis on challenger brands to increase gross margin
Our client, a large Energy retailer, needed deeper insight into how challenger brands bought wholesale energy, and to what degree this could be providing a cost advantage. We delivered a detailed report on the leading challenger brands’ wholesale market activity, helping our client change its own approach and increase its gross margin.