Wholesale trading analysis on challenger brands to increase gross margin

Written by Ian Barker Small headshot image of Ian Barker, Managing Partner at BFY Group.
14 Aug 2023


Our client, a Big6 Energy Retailer, needed deeper insight into how challenger brands bought wholesale energy, and to what degree this could be providing a cost advantage.


Our proprietary wholesale market database contains traded volumes for every supplier in the market, augmented with additional key data points driven from our trading expertise to analyse trading patterns and determine challengers’ hedging strategy.

This allows us to identify broad hedging strategies on a per supplier basis, providing valuable insight on the hedging behaviours of challenger brands.


We delivered a detailed report on the leading challenger brands’ wholesale market activity, helping our client change its own approach and increase its gross margin.

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Small headshot image of Ian Barker, Managing Partner at BFY Group.

Ian Barker

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Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.

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