Knowledge is power

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Members of the BFY Group team sat together in the BFY office.

Market Insights

Competitor intelligence for decision support

BFY help clients see through the complexity of the energy industry by delivering relevant and actionable insight.

We provide Monthly and Quarterly Market Insights reports that provide details on market switching activity, wholesale price dynamics and policy insight.

We are also able to provide access to our proprietary Risk Index and P&L Forecasts, giving unparalleled analysis into suppliers’ underlying performance in areas including:

  1. Operational Performance
  2. Financial Performance 
  3. Hedging Performance

For suppliers looking to understand their operational cost performance and to take informed, data driven decisions that optimise their short and long term financial success, BFY maintains the UK’s largest energy supplier benchmarking study.


Navigating utility markets

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We're delighted to be trusted energy advisors to existing and potential energy retailers, as well as institutional and private investors. Tom Bromwich Director
PowerPoint slide showing analysis of the January 2024 Energy Price Cap.
The nominal TDCV saving of ~2.5% - 5% has already been seen by customers, but if we have a cold winter (as some forecasters are predicting) then bills will rise further.
Small headshot image of Ian Barker, Managing Partner at BFY Group.

Ian Barker

Managing Partner

Market Insights

Most customers worse off due to Jan 2024 Energy Price Cap

OFGEM have released their updated Energy Price Cap figures for Q1-24, and our modelling shows this will make most customers worse off compared to Q1-23.

Analysis from the BFY Group team shows:

  • Low consuming customers are likely to be ~27% worse off
  • Medium consuming customers are likely to be ~6% worse off
  • High consuming customers are likely to be ~5% worse off

OFGEM have reduced their estimated annual consumption (TDCV’s) - but this won’t result in a further saving for customers, as this is an updated reflection of historic consumption.

Click 'Read more' to get the full insight.

Meet the team

Our Market Insights team

Small headshot image of Ian Barker, Managing Partner at BFY Group.

Ian Barker

Managing Partner

Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.

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Tom Bromwich


Tom leads client engagements with a particular focus on commercial strategy, pricing, customer acquisition and retention.

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Matt Turner


Matt helps lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.

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Zander Cleves


Zander specialises in change management and business transformation, delivering commercial insight to clients through financial modelling.

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John de Bono


John performs various analyses to provide BFY and their clients with unique insights, which help to inform decision making and inspire exceptional performance.

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