Knowledge is power


Market Insights
Competitor intelligence for decision support
BFY help clients see through the complexity of the energy industry by delivering relevant and actionable insight.
We provide Monthly and Quarterly Market Insights reports that provide details on market switching activity, wholesale price dynamics and policy insight.
We are also able to provide access to our proprietary Risk Index and P&L Forecasts, giving unparalleled analysis into suppliers’ underlying performance in areas including:
- Operational Performance
- Financial Performance
- Hedging Performance
For suppliers looking to understand their operational cost performance and to take informed, data driven decisions that optimise their short and long term financial success, BFY maintains the UK’s largest energy supplier benchmarking study.
The nominal TDCV saving of ~2.5% - 5% has already been seen by customers, but if we have a cold winter (as some forecasters are predicting) then bills will rise further.

Ian Barker
Managing Partner
Market Insights
Most customers worse off due to Jan 2024 Energy Price Cap
OFGEM have released their updated Energy Price Cap figures for Q1-24, and our modelling shows this will make most customers worse off compared to Q1-23.
Analysis from the BFY Group team shows:
- Low consuming customers are likely to be ~27% worse off
- Medium consuming customers are likely to be ~6% worse off
- High consuming customers are likely to be ~5% worse off
OFGEM have reduced their estimated annual consumption (TDCV’s) - but this won’t result in a further saving for customers, as this is an updated reflection of historic consumption.
Click 'Read more' to get the full insight.
Meet the team
Our Market Insights team

Ian Barker
Managing Partner
Ian shapes the BFY vision and inspires our team to bring it to life, while remaining central to complex client engagements in Strategy, Commercial, and Operations.
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Matt Turner-Tait
Senior Manager
Matt lead clients through key strategic projects exploring growth opportunities, business models, competitive advantage, and mergers & acquisitions.
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John de Bono
Consultant
John performs various analyses to provide BFY and their clients with unique insights, which help to inform decision making and inspire exceptional performance.
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Latest news
Insight on the Energy market

Price Cap to rise by £35 (2%) to £1,755 in October - higher than expected ahead of winter
Ofgem has today confirmed that the Price Cap will increase by £35 (2%) to £1,755 in October - rising slightly more than expected as we head into winter. This small change reflects a more stable wholesale market, with the increase driven by higher balancing costs and the expansion of the Warm Home Discount, which will support up to 2.7m more households.

Britain’s Energy Transition: Strong foundations, shaky confidence
The UK’s energy transition has strong foundations but faces wavering political commitment. We discuss how suppliers can build strategies that perform across policy cycles and seize opportunities without relying on subsidies.

From Power Providers to Tech Partners: How energy companies are evolving
In a market where returns from energy supply are low and technology-enabled solutions are more dynamic, the opportunity for energy suppliers to move from commodity traders to technology partners has never been clearer.
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