Specialisms

• Commercial Strategy and Value
• Net Zero and Energy Transition Opportunities
• B2B Energy Supply

As a Manager at BFY, James leverages extensive expertise in commercial strategy and value creation to support clients in identifying risks and opportunities within the energy supply market. He provides insights into benchmarking operational expenditure and advises on strategic positioning to succeed in the evolving energy transition landscape.

James brings over seven years of experience in the energy sector, with a recent focus on B2B supply as Pricing Strategy and Intelligence Manager at British Gas Business. At BFY, he partners with clients to identify and capitalise on commercial opportunities, while navigating the strategic challenges that are top of mind in today’s dynamic energy landscape.

Key achievements:

• Led a comprehensive internal review of British Gas Business’s operational expenditure within its ~£2bn P&L, integrating key findings into pricing strategy to enhance commercial decision-making and price competitiveness.
• Produced an interim strategic report on the future of energy, addressing key questions around winning beyond traditional energy offerings and exploring the glide path for opportunities within the B2B energy transition.
• Following university graduation, James embarked on a successful 13-year entrepreneurial journey. With an initial investment of just £30, James leveraged strong commercial acumen and a proactive, self-starting approach to build a thriving and sustainable business.