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Bringing Clarity to Dynamic Tariffs: A framework for energy retailers

Dynamic tariffs present new opportunities for the energy market, but they also bring a growing challenge. How can suppliers offer smarter, more flexible products - without overwhelming customers, confusing internal teams, or diluting commercial performance?

Energy Strategy and Commercial

Bulb gains 800k customers, with growth coming at a cost of £129m

In 2018/19 85% of challenger brand energy suppliers were unable to make a profit - the wholesale market was particularly challenging in the latter half of 2018 with wholesale electricity prices reaching almost £70MWh in September.

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Kelly Payne, Director at BFY Group. Jonathan Paton, Senior Manager at BFY Group. Jon Vincent, Senior Manager at BFY Group.

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