• Ian Barker

Job: Account Based Marketing Manager

About the role:

We are looking for a skilled account-based marketing manager who can work closely with our teams to nurture and grow target strategic accounts. You will need to be highly collaborative, passionate to learn about the Energy and Water Markets and able to inject new ideas to create and launch multi touch point campaigns that spark client’s interest. Ultimately the purpose of the role is to drive pipeline acceleration through the creation of relevant and interesting content and beautifully executed marketing programmes to target clients.


About BFY

We are a fast-growing boutique consultancy, with a passion for doing great work for our clients – becoming their trusted advisors to help them solve their most complex challenges.

You will form part of a team who are driving significant and exciting operational transformation across our energy and utility clients. Some recent project examples have seen us partner with our clients to transform their capabilities within their debt collection, complaints, back office, and front office teams to deliver lasting change as well as providing expertise in the wholesale energy markets.

What our people say

Hannah Sword, Principal – “Its exciting to be part of growing team delivering exceptional work to help clients solve problems and realise results quickly. Not only are we helping clients fix their most challenging issues today, but we are also helping them to develop future strategies and thinking to support the transition to Net Zero”


Rachel Littlewood, Principal – “I love the huge variety in my work, the autonomy I have to shape our projects and influence senior clients, and even the occasional unpredictable nature that comes with working in the energy industry – no two days are ever the same! I get real job satisfaction from doing great work for clients, who trust us to deliver the messages and the changes that are needed – and I’m really proud to be able to do this with small teams of great people.


Joe Cooper, Manager – “I love that I can share my knowledge and experience with our clients help them improve how they work. I love that we have high standards and that delivering great work for our clients is at the heart of what we do.

Key Skills and Experience:

You are likely to be successful in this role if you have the following experience/skills:

  • Marketing in a B2B /strategic sales environment

  • ABM marketing programs and use of technology to attract, engage, convert, and grow strategic accounts

  • Creativity and care in the delivery of well executed personalised marketing campaigns that deliver results

  • Highly proficient in writing copy and content relevant for the audience its intended - driving awareness, deep engagement, and advocacy

  • Strong Analytical ability to evaluate campaign performance understand end-to-end customer experience across multiple touch points

  • Developing and maintaining campaign plans and calendars

  • Collaboration with sales and delivery teams to build and execute engaging campaigns - demonstrating thought leadership and the value of partnering with the seller

  • Excellent organizational skills and communication skills

  • Ability to thrive in a dynamic, fast-paced environment

  • A firm focus on the needs and interests of clients

  • Excellent collaborative and influencing skills to work with a great team of consultants and managers

The package

  • Competitive salary, in line with your capability and experience. The compensation band is £35k - £55k

  • 33 days holidays (25 days plus 8 bank holidays) plus a holiday purchase scheme

  • Investment in your learning and development

  • Bonuses are paid twice a year, in line with the performance review process

The culture

  • We’re focussed on delivering exceptional work for clients, as part of a high performing team

  • Our results focus allows us to be flexible on working location, and hours. We’ve successfully been able to accommodate fully remote working, flexible working, compressed hours, variable hours etc – long before lockdown

  • We are an adhocracy – the opposite of a bureaucracy. You will not find layers of bureaucracy and form filling. The Netflix book ‘No Rules Rules’ nicely synthesises many of our approaches

  • We only want to hire grown-ups. You will be given huge amounts of trust, freedom, and support where you need it to deliver in your role.

  • We have great fun. We do a companywide check in 3x a week, a team quiz on a Friday, regular social events, and we have an awesome selection of memes for all occasions.

Our hiring process


We are typically over-subscribed on job applications, and we’re looking for stand out candidates. Candidates should follow the instructions in the section “How to apply – Important”. If you don’t follow these instructions, we will not be able to provide feedback on your application. Candidates who pass the CV review will go into a 3 phase recruitment process.

Phase 1: Getting to know you

An initial 45 minute virtual interview on Microsoft Teams, and a 45minute Verbal and Numerical on-line test. This is to understand the person behind the CV and confirm suitability for the type of work we are delivering for clients. You're also welcome to have a 15 minute coffee with any member of our team to understand what working at BFY is like.

Phase 2: Competency Assessment

A 45minute online test to understand your decision making preferences, and a case study - which will be discussed at a 45-60minute structured competency based interview.

Phase 3: Consulting Fit

An interview with a Partner and a member of the Senior Management team, with some structured questions and a walkthrough of how we expect your career in consulting to look like.

How to apply – Important

  • You should apply by emailing recruitment@bfygroup.co.uk

  • Please provide your standard CV, and a short covering letter, letting us know a bit more about you, what interests you about a role at BFY, and what is your salary / package expectation

  • You should also find and comment on our most recent LinkedIn recruitment video, letting us know the three things you would do to make it more impactful

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